Features
Analytics
Track every interaction with your music.
KPI metrics
vvault tracks seven key performance indicators across all your campaigns and shared content:
| Metric | Description |
|---|---|
| Opens | Email opens, tracked as verified (pixel-confirmed) and unverified |
| Clicks | Link clicks within your campaign emails |
| Plays | Track listens with play duration tracking |
| Downloads | File downloads from your shared packs and tracks |
| Saves / Favorites | When a recipient saves or favorites your content |
| Purchases | Completed sales through the marketplace |
Dashboard
The analytics dashboard gives you a comprehensive view of how your content is performing. It includes:
- KPI summary cards — At-a-glance numbers for each tracked metric.
- Activity timeline chart — Visualize engagement trends over time.
- Latest activity panel — A real-time feed of recent interactions (opens, plays, downloads).
- Heatmap visualization — See engagement patterns by day and time.
- Best time to send analysis — Suggested optimal send times based on your audience behavior (Pro and Ultra).
- Advanced insight cards — Deeper breakdowns of engagement patterns (Pro and Ultra).
- Engagement funnel — Visual funnel from sent to downloaded.
Engagement funnel
The engagement funnel visualizes the journey recipients take with your content, stage by stage:
Use the funnel to identify where recipients drop off. For example, if many people open but few click, your email content may need a clearer call to action. If many click but few play, your landing page layout may need improvement.
Best time to send
Available on Pro and Ultra plans. The “best time to send” feature analyzes each contact’s historical engagement data — when they typically open emails, click links, and listen to tracks — to suggest the optimal send time on a per-contact basis.
This integrates directly with campaign scheduling: when composing a campaign, you can choose to send at each recipient’s optimal time rather than a single fixed time for all recipients.