Features

Contacts

CRM and contact management for music producers.

Managing contacts

Contacts can be added to vvault in three ways:

• Manual creation — Add contacts one by one with their email, name, and profile picture.
• Import — Bulk import contacts from a file.
• Automatic — Contacts are created automatically when you send campaigns to new recipients.

Each contact record stores their email address, display name, profile picture, and full engagement history with your content.

Groups and tags

Organize your contacts into groups for targeted campaigns. You can create custom groups (e.g., “A&Rs”, “Rappers”, “Sync Supervisors”) and add tags to contacts for filtering and segmentation.

When creating a campaign, you can select an entire group as recipients rather than adding contacts individually.

Engagement scoring

Each contact receives an automatic engagement score from 0 to 100, calculated using a weighted formula based on their interactions:

Based on their score, contacts are assigned to one of four engagement tiers:

Contact timeline

Every contact has a detailed activity timeline that logs every interaction with timestamps. The timeline includes:

• Email opens (with verified/unverified status)
• Link clicks
• Track plays (with duration)
• File downloads
• Saves and favorites

Use the timeline to understand exactly how each contact engages with your music over time, and tailor your outreach accordingly.

Smart Segments

Create dynamic, rule-based contact groups with nested AND/OR logic. Segment your audience by campaign engagement, tags, activity, email domain, engagement score, and more.

• Visual rule builder — Drag-and-drop conditions with nested AND/OR groups.
• Multiple condition types — Campaign engagement, tags, dates, email domain, score, cold lead detection.
• Real-time preview — See matching contacts before saving.
• Default segments — Pre-built segments: Hot Leads, Warm Leads, Cold Leads.